Private Exclusive Listings For Buyers & Sellers
The thought of selling and purchasing of real estate for many people fits into somewhat of a perceived "cookie cutter" set of procedures. While transactions often have some similar steps, each and everyone one is unique and requires the skills and talents to navigate the process to best benefit one's client. Selling and buying "off market" is another tool in the collection that allows creativity and exclusivity in ways that benefit both buyers and sellers, so I'm always excited to implement this for my clients..
-Shaun Larson, Broker in TN & FL
Traditional MLS Real Estate Listings
In order to appreciate what a private exclusive listing is, let us take a quick look at what is considered the more traditional route of buying & selling real estate.
What is an MLS?
A Multiple Listing Service is a database that includes properties for sale, lease, rent, in a specific area. Some are broadening their coverage through expansion and partnerships. These databases help share detailed information about each property as an effort to expose the property to as many potential buyers as possible. The MLS also "feeds" the data outward to many other websites which also expands the exposure of the properties.
Listing a property in the MLS (by the listing agent) is part of how most properties are marketed. The seller's hopes include:
- Their property is seen by as many people as possible.
- The creation of enough demand that offers are submitted by buyers.
- Possibly receiving multiple offers which may increase the selling price.
- Securing a contract from a fully qualified and dedicated buyer , and the contract makes it to closing.
What are Private Exclusive Listings?
Private Exclusive Listings are properties that are usually for sale, but owners may also utilize them for leases. There is a formal listing agreement between the seller and the seller's representative. The property is not marketed through the MLS, so it is not sent and shared through the popular channels. Buyers will not find these on their commonly visited well-known websites.
Private Exclusive Listings are discovered more through agent networks, and marketing that is on a smaller scale.
Why Sell as a Private Exclusive Listing?
It is traditionally thought that exposing a property to the most buyers will drive the highest demand, and therefore drive the price. That strategy is definitely viable, and a selling protocol we use often with clients.
The Private Exclusive strategy also works well for several reasons. None of these mean the property will not eventually go to the MLS, but this begins as a Private Exclusive.
- Showings are usually to buyers who are more thoroughly vetted which some sellers prefer compared to many people visiting their home.
- Photos and details of the home are not published on a wide-scale basis which some sellers value as privacy.
- There is a perception of "exclusivity" which can actually drive demand for the property.
- This can serve as an efficient way of testing the market without accumulating days on market.
Why Buy a Private Exclusive Listing?
Buyers and buyer representatives are most often finding their homes through listings such as the MLS. Well, guess what? So are all the other buyers, and their agents. This leads us to one of the top benefits for buying a Private Exclusive listing.
- Less Competition - That's right. The competition for the listing is probably not as high because it is a more targeted approach. That being said, do not confuse this for getting a deal. Those who are selling as Private Exclusive are also serious about their property's worth.
Let's have a preliminary discussion about your selling plans, and how the Private Exclusive approach may benefit your specific scenario. Call or text anytime: 615-513-1577, or send me a message, and let's evaluate the options. 
Private Exclusive Listings are not distributed by the MLS, so they will not even be on this website. Shaun can share them with you though by means of our digital platform for those listings. Call or text anytime: 615-513-1577, or send a message that you are interested in Private Exclusive Listings.